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SalesForce Re-Engineering

Are Sales and Market Share flat or declining? If so the value of your business is also declining.

Did you know studies show that less than 20% of businesses grow their sales and market share?

Do not be a victim of the economy.

The lack of an aggressive SalesForce Re-Engineering focus can be fatal to your business. Protect your company investment. Let The Cura Group help you Re-Engineer your SalesForce to assure your business's profitability now and in the future.

Deep SalesForce Re-Engineering addresses commonly overlooked structural design elements that include: 

  • SalesForce Organization - Are sales territories balanced between existing accounts and new opportunities? Do your SalesPersons and SalesManagement spend 80% of their time in front of targeted-priority accounts (new and prospects)?
  • Personnel - Are your SalesPeople driven, assertive, resilient and results focused? Are they intent on growing sales and adding new accounts? Is your SalesManagement qualified to lead, manage and sell? Do you identify weak players and replace them with proven Salespersons and SalesManagers?
  • Mobile CRM-Sales Force Automation - Does your SalesForce have the critical information they want and need to rapidly answer customer questions, reduce sales cycles and close business - while they are in the field?
  • Incentive Compensation - Is your Sales Incentive plan driven by attaining targets and growth?

Only a deep SalesForce Re-Engineering analysis can drive in changes that result in real sales growth and market penetration.

By applying proven solutions as appropriate, developed with more than 1500 clients over 25 years in the business, The Cura Group, will work with you to achieve solutions specific to your needs:

    Brainstorming and Planning - We work together for most of a day to examine SalesForce and company history, strengths, issues and opportunities. The results are pathways to making the necessary changes to obtain Sales Growth and market share increases.

    Sales Force Assessment - In Field Assessment of sales persons, sales management, sales processes organization and incentive compensation to develop specific positive changes.

    Opportunity Mapping - Mapping out existing business and territories (books-of-business) and overlaying prospects to optimize the SalesForce design.

    Incentive Design - Developing an incentive structure to focus on growth targets to drive results. Provides for recognition and reward of real producers in growing the business; and includes necessary actions for underperformers.

    Competency Based Recruiting - Selecting the right driven people for open, and new positions.

    Mobile-CRM : Sales force Automation - Providing SalesPeople and SalesManagement with the right data and functionality when and where need it to promptly service accounts, decrease sales cycles and generate sales growth.

    New Account Acquisition - e Marketing - Keeping the sales pipeline full with warm leads as the basis for developing appointments for driven salespersons with targeted-selected accounts and prospects

Our partnerships with companies such as Microsoft, Vaultus (RIM) and Business Objects insure that we stay abreast of advances in technology.

We work with you to identify and eradicate the root causes of SalesForce ineffectiveness. Your Re-Engineered SalesForce will be truly proactive and drive sales and market share growth. Your competition will not do this and you will benefit.

The Cura Group
"We build SalesForces with our clients."
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Resources Available
Strengthening SalesForces in a Down Economy
SalesForce Re-Engineering Fundamentals
Brainstorming and Planning for Sales
SalesForce Assessment
Opportunity Mapping and Targeting
ProFormax



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Digital MarketingSalesforce AutomationCompetency RecruitingIncentive Compensation Design - ProFormaxOpportunity Mapping and TargetingSalesForce AssessmentBrainstorming and Planning