The process of deep Sales Force Re-Engineering starts with a meeting of the minds.

At Cura, the process of deep SalesForce Re-Engineering always starts with Brainstorming and Planning - an in-depth discussion of issues and a meeting of the minds.

Our process is in-depth because we strive to get to the root of key sales issues your company is experiencing. You do not waste time or money on "superficial" topics. The results are long-lasting and long-term for your business, so you continually benefit year after year.

We start with a Brainstorming and Planning Session that lasts from a half-day to a full-day. We have found that a mutually agreeable off-site location is beneficial to a focused meeting. We suggest that from two to no more than four key sales focused senior managers from your organization attend. Our Managing Principal(s) and, if required, another senior consultant will represent Cura.

By combining your experiences and thoughts with our extensive knowledge and experience over 25 years in the business we can jointly develop a prioritized set of action plans to meet your specific needs.

We always do our homework in preparation for the meeting. For this purpose, we would like to review organization charts (sales and company/corporate), sales results, compensation data and incentive plan(s). We will also execute a Non Disclosure Agreement assuring complete confidentiality.

During the Brainstorming and Planning session we will work with you to:

• Review key company events, goals and objectives
• Identify strengths of the SalesForce, Issues and Opportunities and rank them
• Identify logical pathways to make changes and achieve Opportunities
• Review your past solutions and ideas
• Discuss relevant Cura experiences
• Develop and prioritize a set of applicable solutions
• Determine the next steps and responsibilities
• Develop a realistic timetable

Experience with over 1500 clients shows that the quality of this interaction will dictate the quality of the results. For that reason our deep SalesForce Re-Engineering process always starts with an intense and action-driven Brainstorming and Planning session.

For more information on how The Cura Group can apply this disciplined process to your company, contact us today!