-Survive and Grow your Business with The Cura Group's New Account Acquisition Digital Marketing Program.
Are you are adding enough new accounts to survive and grow your business in a down economy (and up economies)?
Do you need more qualified leads for targeted prospects and customers?
Is your sales pipeline strong and being actively worked?
The Cura New Account Acquisition Digital Marketing Program is the focus you need to grow your business and survive in a downturn (and in a good) economy, and to address all of these questions! By combining strong, tested contemporary prospecting and digital marketing processes with state-of-the-art software and Internet technology, Cura will help you to jump start the generation of new leads and qualified appointments with targeted accounts (prospects and existing accounts) and develop and close high potential sales opportunities.
Each step in the process is designed to help you identify new account needs, develop relationships, make proposals, and close business. Discover opportunities, get data and priorities organized, and optimize your systems and Internet capabilities.
Start taking advantage of those unmet opportunities, develop a strong funnel of closable opportunities and monitor your progress, using the New Account Acquisition Digital Marketing Process with The Cura Group, Inc.
Contact Database and Website Assessments
The heart of the E-marketing campaign are the prospects you target to acquire, which is your target database, and the first view your prospects will have of you, which is your website. The Cura Group will help you optimize your readiness for an effective New Account Acquisition effort and develop with you actions that will get you to the starting line.
Opportunity Mapping and Targeting
Oftentimes contact databases include only those companies we currently do business with. With over 25 years of knowing where to spot the new opportunities for your product or service, we can help you map out prospects and customers, many of which are under-pursued, and organize them into geographical units (territories, regions, zones) or vertical markets to add focus to sales and marketing activities. Let Cura help you identify and prioritize the opportunities in your key markets, so you can drive your business to significantly increase your New Accounts and New Business!
Data Acquisition
Populating your database with new account records and the all-important target contact information, including e-mail addresses, is a major task. Let The Cura Group help you locate the right data sources for the data you need to segment your accounts and target progressive messages to identified decision makers in these accounts.
Electronoic Marketing
Digital campaign management and tracking software, contact database integration options, website SEO concepts, pay-per-click web advertising, and dimensional e-mails are just some of the tools currently available to develop New Accounts. Let Cura help you sort through the options to design the combination that best meets your needs and your budget!
Lead Follow up and Appointment Setting
Nothing happens until a qualified appointment with a decision maker is set up. Let Cura help you design the best follow-up process for your business: new or upgraded Inside Sales or highly effective and cost-optimized outsourced appointment setting. We have experience with both!
The Cura Group, Inc.
"We build Sales Forces with our clients."
