Legacy Marketing is just that: Outdated
Does your website provide a professional image of
your company to the electronic market? Is it an effective
portal to all your products and services? Is it designed
to generate leads?
Do you have a CRM? Can it properly manage new leads
with prospects you don't currently do business with? Will
it support a dramatic increase in the lead follow up work
flow process?
Answering these questions is a critical first step in assessing
your readiness to launch a successful Digital Marketing initiative.
Cura can help you to take your own Digital Marketing pulse and
then map out a prescription to address your needs that won't
sicken your budget!
Website Readiness
In the electronic marketplace your website becomes the heart
of your company. It replaces your employees and your office
facilities as the creator of a first impression and often determines
whether a prospect will take the next step to explore opportunities
with you. You only get one chance to make a first impression
- you need to make it count!
Understanding what you want your site to do will drive how you
assess its current value and the steps that may be required to
help shape it up. Depending on your individual business you may
have one or more objectives for your site such as:
- Establishing a professional and informative site where customers
and prospects can learn more about your company and its offerings
and develop confidence in your ability to serve their needs.
- Providing an interactive site for the conduct of various
e-commerce activities such as order entry and tracking.
- Maximizing the visibility of your site within key search
engines in order to generate leads from the internet.
No matter what you may require, Cura can lead you through the
process of defining and documenting your needs and finding the
right resources to either incorporate new features into your
existing site or create a brand new site - with your budget in
mind. To prove the point we recently built our current site from
scratch for less than $5000 using external creative design, copy
writer and site construction services and our internal resources
to support the text development!
Database Readiness
Digital Marketing works because it can significantly expand the
number of prospects you can contact and increase the number
of times you contact them. It also provides instant feedback
about how your contacts were received, whether a prospect has
an interest in your products and services and whether and how
you should initiate follow up.
Keeping all this data organized so it remains useful information
to support good decisions is a major challenge. If you are considering
Digital Marketing to enhance your overall Account Acquisition
efforts, now may be the time to address the status of your internal
contact database and the need to move to a centralized CRM solution.
Cura understands the CRM solution. Our proprietary line of CRM
solutions - SalesPlus and SalesPlus Mobile CRM has been installed
in more than 100 companies for over 4000 end users and can provide
all the support necessary to launch a dynamic Digital Marketing
initiative. We can lead you through a critical assessment of
your needs and help you to address important considerations in
selecting the best solution such as:
- Technology platform - is it robust?
- User friendly - will it be accepted internally?
- Functionality - Does it support my needs?
- Training - How long will it take to learn?
- Scalability - can it expand with my continued growth?
- Hosting - Will I have to host and support it internally?
- Data ownership - If it is an on demand solution do I own
my data?
- Cost - What are the costs for licenses, implementation, hardware
and support?
CLICK
HERE - to explore the SalesPlus and SalesPlus Mobile line
of CRM solutions in more detail, and take the first step to
understanding how Cura's line of CRM solutions can dramatically
enhance your organization's ability to generate leads and equip
your SalesForce to drive new sales!
The Cura Group
"We build SalesForces with our clients."
